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A good title is catchy and says, "Read me." Depending on your topic, you may want to steer clear of a "cute" or "witty" title in favor of one that makes a clear promise of what is inside.
Writers often discover a title as they write. Sometimes a phrase or reference in the book comes to stand for the whole work.
Take your time to find a good title. You want one that calls to a reader, insisting on a purchase.